A handful of re-cut Meta ads
Run until they fatigue. But your best Meta ad fails on AppLovin, and a curated “top five” starves the algorithm right when it’s ready to scale.
Proof
DTC brands already scaling on AppLovin.
HoneyloveBras and shapewear built to support, scaling new-customer growth on AppLovin.
OLIPOPBetter-for-you soda reaching a new generation of drinkers through AppLovin.
BluelandRefillable, plastic-free home cleaning acquiring customers at scale on AppLovin.
immiBetter-for-you instant ramen finding its next customers on AppLovin.
ProseCPIA 65% better than goal, validated through an incrementality test.
CarawayNon-toxic cookware and home goods acquiring customers on AppLovin.
IPSYDouble-digit incremental lift in new subscriptions in two weeks.
KitschSpend up 3.4× year over year while new-customer ROAS rose 50.1%.
Popular on AppLovinBrowse popular AppLovin campaign, creative, webinar, and case study resources.
Why AppLovin is different
Why you need different ads for AppLovin.
On Meta, attention peaks in the first five seconds. On AppLovin, it climbs to the end card. Build for the wrong curve and your best Meta ad loses.
0–5s · Disarm
Soft, native, UGC entry. No logo splash, no hard sell. Earn the next five seconds.
15–30s · Show value
The demo, the transformation, the proof. Hold the payoff frame.
35–45s · Convert
Strongest claim, offer, and CTA on the end card. This is the moment that decides the click.
Four AppLovin creatives every 10 days
Each batch delivers four new 9:16, captioned creatives designed for your brand. Each tests a distinct hook, proof point, offer, or format.